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The ASEAN Tourism Forum (ATF) is a cooperative regional effort to
promote the Association of Southeast Asian Nations (ASEAN) region
as one tourist destination.
This annual event involves all the tourism industry sectors
of the 10 member nations of ASEAN: Brunei Darussalam,
Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines,
Singapore, Thailand and Vietnam.
Each year, the hosting of ATF is rotated among the member
countries. ATF 2010 marks the 29th anniversary of this event
since its inauguration in Malaysia in 1981.
ATF aims to:
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Project ASEAN as an attractive, multi-faceted single destination
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Create and increase awareness of ASEAN as a highly competitive
regional tourist destination in Asia Pacific
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Attract more tourists to individual ASEAN member countries or
a combination of them
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Promote intra-ASEAN travel
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Strengthen cooperation among the various sectors of the
ASEAN tourism industry
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As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation
of specific recommendations to further accelerate the growth of ASEAN tourism. ATF also provides a platform for the selling and buying
of regional and individual tourism products of ASEAN member countries.
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